Many startup brands launching their online stores — or small businesses ready to upgrade to professional photography — already know how crucial high-quality product photos are.
But one question continues to puzzle nearly every online seller: how much does a professional product photographer actually charge in Pakistan?
The answer isn’t simple. Product photography pricing depends on several factors — the type of product, number of items, desired quality, style of shoot, and even the location or studio you choose.
In this guide, we’ll break down everything you need to know about product photography costs in Pakistan — including what affects pricing, common pricing models, and how to choose the best option for your business.
Why Quality Photos Matter for Online Success in 2025
In 2025, visual content dominates Pakistan’s digital marketplace. Whether you’ve store on Daraz, Shopify, or selling through social channels, great product photos are key to standing out. A skilled photographer can transform ordinary products into professional-looking, attention-grabbing visuals that increase sales and brand credibility.
Studies show that businesses with high-quality product images see up to 40% higher conversion rates than those with average visuals. That’s why more Pakistani brands are investing in professional product photography — it’s not just about pictures, it’s about profit.
Product Photography Pricing Models in Pakistan
Many Product photographers in Pakistan use different pricing models depending on the project type and workload. Some charge per product, others per image or per day. Understanding these models helps you choose what fits your business and budget best.
Let’s break down the most common product photography pricing models in Pakistan (2025) so you can understand which one fits your needs best.
1. Per Product Pricing
This is the most common model for eCommerce and small brands. Photographers charge a fixed price per item, usually based on how many images are required for each product. A photographer may charge 1,500 – 3,500 PKR per product approx. for 3-4 images (front, back, side, and detail shot).
Best For:
- Small businesses or startups with a few items.
- Online sellers who need consistent product catalog shots.
Pros:
- Easy to calculate total cost.
- You pay only for what you shoot.
- Ideal for batch uploads or store updates.
Cons:
- Can get expensive if you have hundreds of products.
- Limited room for creative or lifestyle shots within the same rate.
2. Per Image Pricing
Some photographers or studios in Pakistan — especially those working with jewelry, cosmetics, or high-detail products — charge per edited image instead of per product. This model focuses on final deliverables rather than total items shot.
Typical Rate:
PKR 800 – 3,000 per edited image, depending on the quality, styling, and post-processing required.
Best For:
- Businesses needing a few high-quality hero shots.
- Brands focusing on advertising, website banners, or social media visuals.
Pros:
- Pay only for the best images you’ll actually use.
- Allows more flexibility in creative direction.
Cons:
- Cost per image can increase with heavy retouching.
- Not ideal for large product catalogs.
3. Per Hour or Per Day Rate
Professional studios and commercial photographers often charge hourly or daily rates, especially for larger campaigns or when multiple products are shot in one session.
Typical Rate:
Hourly: PKR 5,000 – 15,000 per hour
Full-day session: PKR 25,000 – 60,000 per day
Best For:
- Brands doing full collections, look books, or catalog shoots.
- Creative projects requiring models, stylists, and multiple setups.
Pros:
- More time-efficient for bulk products.
- Allows creative flexibility during the shoot.
- Often includes studio access, lighting, and assistants.
Cons:
- Requires detailed pre-planning to maximize time.
- May not suit brands that only need a few shots.
4. Package-Based Pricing
Many Pakistani studios now offer bundle packages, especially for eCommerce brands. Packages are typically based on the number of products, backgrounds, and editing complexity.
Example Packages:
- Basic Package: 10 products – PKR 15,000 (simple white background, basic edits)
- Standard Package: 25 products – PKR 35,000 (multiple angles, retouching, props)
- Premium Package: 50+ products – PKR 60,000+ (styled or lifestyle setup, heavy post-production)
Best For:
- Online stores updating full collections.
- Businesses looking for predictable, all-inclusive pricing.
Pros:
- Clear, upfront cost — easier to budget.
- Often includes shooting, editing, and delivery.
- Bulk orders usually lower the per-image price.
Cons:
- Less flexibility if you have fewer items.
- Package terms may limit customization.
5. Subscription or Retainer Model
This model is becoming more popular in 2025 among established eCommerce brands. Instead of paying per shoot, businesses pay a monthly retainer for ongoing product photography, usually covering a set number of images or sessions each month.
Typical Range:
PKR 50,000 – 150,000 per month, depending on workload and deliverables.
Best For:
- Brands that launch new products regularly.
- Online stores updating catalogs every month.
Pros:
- Consistent brand visuals.
- Lower long-term cost per shoot.
- Easier workflow and relationship with one studio.
Cons:
- Requires commitment.
- Not suitable for small sellers with occasional photo needs.
6. Custom or Project-Based Pricing
For premium or complex shoots — like jewelry, furniture, fashion lookbooks, or food campaigns — Photography studios often create custom quotes. These cover everything from concept development and props to models and editing.
Typical Range:
PKR 100,000 – 500,000+ per project, depending on scale.
Best For:
- Established brands running marketing campaigns.
- Projects needing art direction, models, and location shoots.
Pros:
- Fully tailored to brand vision.
- Includes creative direction, props, and professional styling.
Cons:
- Requires higher investment.
- Involves planning and coordination between teams.
Average Product Photographer Charges in Pakistan (2025 Update)
The cost of hiring a product photographer in Pakistan depends on experience, shoot type, and project scale. Here’s a breakdown of "Hoop Studios" typical 2025 pricing:
|
Service Type |
Average Cost (PKR) |
Details |
|
Basic Product Photos (White Background) |
1200 – 3500 per photo |
Per product with 1 to 3 images |
|
Standard Studio Photography |
10,000 – 35,000 per session |
Includes lighting, setup, and editing |
|
Lifestyle / Model Shoots |
20,000 – 80,000 per session |
Perfect for fashion or branded campaigns (Model charges not included) |
|
Creative Shoot with props |
1,500 – 4,000 per photo |
Per product with 1 to 3 Images |
|
Creative shoot with ingredients and props |
1,800 per photo |
Per image cost, Ingredients are not included |
|
Group Image Charges |
2,000 to 3,500 per photo |
Rs.2000/- for white & Rs.3,500/- for creative background |
|
Action image charges |
1,500 to 4,000 per photo |
Rs.4,000/- with creative background, Rs.2,000/- per creative image with model, Rs.1,500/- for white background |
Product Photography Pricing by City
Product photography rates in Pakistan can vary significantly depending on where you’re located. Major cities like Karachi, Lahore, and Islamabad have higher operating costs, better-equipped studios, and more experienced professionals — which naturally leads to higher prices. Meanwhile, smaller cities often offer more affordable rates, though equipment quality and editing standards may differ.
Product Photography Costs in Karachi
Karachi is home to Pakistan’s largest pool of professional photographers and studios. With its strong eCommerce, fashion, and jewelry industries, demand for high-quality visuals is high — and so are the rates.
- Average per product: PKR 2,500 – 7,000
- Lifestyle or model shoot: PKR 25,000 – 80,000 per session
- Studio hourly rate: PKR 5,000 – 10,000
Karachi’s advantage lies in its diversity of talent — from affordable freelancers for small businesses to premium studios offering full creative direction and editing services.
Product Photography Costs in Lahore
Lahore is a growing hotspot for creative services, especially in fashion, clothing, and accessories. Product photographers here are known for their aesthetic sense and stylized shoots, often catering to online boutiques and clothing brands.
- Average per product: PKR 2,000 – 6,000
- Styled shoot or catalog session: PKR 20,000 – 60,000 per project
- Studio hourly rate: PKR 4,000 – 8,000
Lahore photographers often focus on storytelling and visual branding, making it a great choice if you’re aiming for creative or lifestyle-based imagery rather than plain product shots.
Product Photography Costs in Islamabad
Islamabad offers more premium and niche product photography services, often catering to high-end brands and corporate clients. Studios here emphasize quality, lighting precision, and luxury presentation.
- Average per product: PKR 3,000 – 8,000
- Lifestyle or brand campaign: PKR 30,000 – 100,000 per project
- Studio hourly rate: PKR 6,000 – 12,000
Expect higher costs but also exceptional attention to detail and professional consistency. Islamabad photographers typically use high-end gear and advanced retouching workflows.
Cost Breakdown by Product Category
Every product category requires a different photography style and setup, which impacts pricing.
|
Product Category |
Average Cost (PKR) |
Notes / Details |
|
3,000 – 10,000 per product 30,000 – 80,000 per styled shoot |
Requires precision lighting and advanced retouching. |
|
|
1,500 – 3,500 (flat lay/mannequin) 20,000 – 60,000 (model shoot) |
Costs vary by style — flat lay vs model photography. |
|
|
2,000 – 5,000 per product 15,000 – 40,000 creative shoot |
Focus on reflections, color accuracy, and props. |
|
|
1,500 – 3,500 per dish 20,000 – 50,000 styled session |
Involves food styling and lighting control. |
|
|
2,500 – 6,000 per product 25,000 – 80,000 catalog shoot |
High precision for glossy surfaces and reflections. |
|
|
1,500 – 15,000 per item 40,000 – 120,000 styled shoot |
Larger setups, often done in studios or on-location. |
|
|
Handicrafts & Small Brands |
800 – 2,000 per product 10,000 – 25,000 creative shoot |
Ideal for small businesses and online sellers. |
Hidden Costs You Should Know About
The quoted price isn’t always the final amount you’ll pay. Many small business owners get surprised by hidden or additional charges that appear later in the process — usually because they weren’t discussed in advance. Understanding these potential costs upfront helps you plan your budget accurately and avoid unexpected surprises after the shoot.
Here are the most common hidden costs you should be aware of before booking your next product photography session:
1. Extra Editing or Retouching Charges
Most photographers include basic editing in their packages, such as color correction and background cleanup. However, advanced retouching — like shadow creation, reflections, blemish removal, or high-end compositing — often costs extra. Always confirm how many edited images are included in your package and what counts as “advanced” editing.
2. Background or Surface Change Fees
If you want multiple backgrounds for the same product (e.g., white, textured, and lifestyle setups), photographers may charge additional fees for setup time, props, and styling adjustments.
3. Model and Makeup Artist Costs
For on-body or lifestyle shoots, the model, makeup artist, and stylist are typically not included in standard product photography rates.
- Model fees: PKR 10,000–30,000 per session.
- Makeup/styling: PKR 5,000–15,000 depending on the look.
Confirm whether your photographer provides these services or if you’ll need to hire separately.
4. Props and Creative Set Design
Creative setups add great visual appeal but often involve custom props, surfaces, or decor that come with extra costs.
For instance, a food or lifestyle shoot might need wooden boards, fabrics, or artificial plants that aren’t part of the base package. You might bear additional cost depending on the concept.
5. Studio Rental or Location Fees
If your brand needs an outdoor or commercial location, you might also have to cover location permits or travel expenses.
Some photographers include studio space in their pricing, while others rent on an hourly basis.
6. Rush Delivery or Express Editing
If you need your final images within 24–48 hours, most photographers charge a rush fee to prioritize your project. To avoid this, always confirm your delivery timeline before booking.
7. File Formats and Additional Exports
Standard deliveries usually include high-resolution JPEGs, but if you need RAW files, transparent PNGs, or web-optimized versions, there might be an added fee per file type.
8. Travel and Transport Expenses
For on-location shoots outside the photographer’s city or area, you may need to cover travel, accommodation, or logistics for the crew and equipment.
Even within major cities like Karachi, Lahore, or Islamabad, fuel and transport costs can add up for larger setups.
9. Product Handling and Packaging
Some studios charge a handling or storage fee if they’re responsible for receiving, unpacking, and repackaging products after the shoot — especially for fragile or bulk items.
10. Revisions or Reshoots
Most photography studios include one round of revisions, but extra editing changes or reshoots (due to client-side errors, missing products, or late feedback) are usually billed separately.
FAQs
1. How much does a product photoshoot cost in Pakistan?
Product photography costs in Pakistan range from PKR 1,500–3500 per product, while full studio or lifestyle shoots can go up to PKR 25,000–80,000 per session.
2. What factors affect product photography prices?
Pricing depends on product type, shoot style, editing level, photographer experience, and city location (Karachi and Lahore usually cost more).
3. How many images do I get per product?
Most photographers provide 3–5 edited images per product, though this varies by package or pricing model.
4. Do photographers include props and backgrounds?
Yes, many studios provide basic props and backgrounds, but custom or themed setups often cost extra.
5. Can I get photos for my Daraz or online store?
Yes, most photographers offer eCommerce-ready photos for Daraz, Shopify, and social media stores, starting from PKR 1,200–1,500 per photo. But it depends if you need white background or creative image.
6. How long does a product shoot take?
A small shoot may take 2–3 working days, while large catalog or lifestyle sessions can last more than that.
7. How do I choose the right photographer?
Check their portfolio, experience, client reviews, and pricing transparency to ensure they match your brand style and budget.
Conclusion
Product photography cost in Pakistan vary widely, but the real value lies in quality and consistency. Great visuals can increase conversions, improve brand perception, and enhance your online presence across Daraz, Shopify, and social media. Choose a photographer who understands your audience and industry — because in today’s digital marketplace, clear, captivating photos are your strongest sales tool.